Thirsty Bear is a brewing company located in the heart of the city on Montgomery and Howard street, San Francisco, California. In recent years with the boom of tech companies in the area. It's organic brews have been attracting a younger audience.
That if the design was utilized in a way to best reflect the features of it's youthful, uniqueness and quality of ThirstyBear's organic brews.An updated aesthetic could also create a brand crowd appeal leading to new target audience should the line expand to retail shelves
The aim of this redesign of Thirsty Bear is to give a modern yet playful vibe to the brand. Since most of the brews are named after bears, the design showcases a simplistic vector character in relation to the name of the brew giving the three varieties of beer a certain kind of individuality and uniqueness but yet within the same family.